Czech Republic confectionery market - Top Growth Opportunities in Consumer Goods Sector

"Top Growth Opportunities: Confectionery in the Czech Republic", provides an overview of the savory snacks food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of confectionery markets in the Czech Republic through Global Data’s detailed and robust data, expert insight, and case studies.

Get access to -

- Key consumer demographic groups driving consumption within the Czech market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why

- A study of market value and volumes over 2012-2017 for Russia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period

- White space analysis, to pinpoint attractive spaces in the market and the key actions to take

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

- Examples of international and regional product innovation targeting key consumer needs.

Scope

- The Czech Republic’s confectionery market recorded growth at a slow CAGR of 0.2% during 2012-2017 and grew from US$727.3 million in 2012 to US$733.7 million in 2017 and expected to be worth US$1,060.8 million by 2022.

- The Czech Republic is the sixth largest confectionery market in terms of per capita expenditure (in US$ terms) in 2017, larger to the UAE, China, Indonesia and India.

- The growth during the forecast period is primarily attributed to increase in employment rate and disposable incomes which encourages consumers to spend on confectionery products as a way to treat themselves after a hectic day.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Czech confectionery consumers. This is based on GlobalDatas unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.

- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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