Marketing Research and Analysis

Baby Food Market in India 2017 identifies baby food segment to be one of the fastest growing segments in the Indian baby care market. With the increase in disposable income amongst Indians, per capita income and GDP is also on the rise, leading to growing appetite for premium products in the urban segment. Also rise in the consumption of convenience foods is a factor considered for growth. Growing working women class population is also considered as a reason for the categorys double digit growth in India. Presence of large number of organized and unorganized players in the market and price competitiveness among them is also posing as threats to the industry. Governments strict regulations on marketing and promotion of infant food and dominance of traditional concept of breast feeding are also potential threats. The global baby food market is dominated by five major players namely Mead Johnson, Nestle, Abbott, Danone and Wyeth. The major player in the Indian baby food marke...