Marketing Research and Analysis

In the first half of 2016, the government introduced a three percentage point tax rise on cigarettes as part of a national effort to curb smoking and to deter potential new smokers from picking up the habit. As a result of the tax rise, the price of cigarettes increased by THB5-10 per pack on average, causing a shock to consumers especially those in the low-income segment. According to trade press, the price rise resulted in an immediate decline in sales of cigarettes by as much as 15%. Nevert... Cigarettes in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change. Product coverage: Cig...