Marketing Research and Analysis

Summary In recent years technological innovation has revolutionized almost all markets and industries. This combined with growing political uncertainty, slumps in consumer demand and shifting growth rates in developing economies has thrust many industries and markets into a brave new world. Key Highlights - The North American energy & utilities market has performed moderately in recent years, due primarily to poor consumer demand and historically low crude oil price levels. - In the future, market growth is expected to stagnate. - ExxonMobil leads the North American market, generating approximately $220bn in revenues in 2016. Scope - Details market value and revenue growth rates, both historically and forecast. - Identifies the largest and most important companies in the market. - Compares the growth, in revenue and net profits, of each company over time. - Reviews how successfully each company utilizes its employees. - Considers share prices and their relative fluctua...