Marketing Research and Analysis

India Smartphone Market Outlook, 2020 gives a comprehensive analysis of the smart phone industry in India as well as worldwide. The mobile phone market is constantly in a state flux and has become highly competitive with major international players facing strong competition from the local players, thus creating difficulties for manufacturers to retain their market shares. A few years ago, feature phones ruled the roost and having internet connectivity on the phone was considered a luxury in India. But now times have changed and this is the era of the smart phone. Smartphone has become such an integral part of our daily lives that there is actually a term for those who live with the fear of being without their smartphones - Nomophobia. It is no big a news that India has had a flourishing market for digital devices in the past few years, as the country is already adorned with the presence of sizeable Smartphone users. People who were earlier prone to using feature phones have now...