Marketing Research and Analysis

Corporate banks have witnessed plenty of setbacks in the past few years while retail banking services have continued to thrive profitably in the Indian financial market. How does the provision of individual transactional accounts and mortgages benefit fund houses more than business banking? Retail vs Corporate banking The political influence on the Indian finance market is immense. Constant and dramatic changes in policies over the past have destabilized the revenue influx from big money investments. Demonetization and the implementation of GST caused a major disruption in business sentiment. Moreover, the Feb 2018 framework on asset quality by the Reserve Bank of India took away the arbitrage that the borrowers in the corporate segment were enjoying. However, the financialization of common savings has let the retail-oriented banks gain share despite these developments. Rural demand is also picking up. Market research reports show that, although FQ18 results are notably ...