Marketing Research and Analysis

Fitness Equipment is used for physical exercises to manage overall weight, improve physical stamina, and develop muscular strength. The most commonly used cardiovascular equipment are treadmills, elliptical and stationary bike. They stimulate the heart rate, help in burning excess body fat and maintain the overall health and fitness. Strength training equipment is used to gain muscular strength and improve one’s appearance and personality. A growing number of health and fitness clubs has been witnessed in recent years, due to rising awareness regarding health and fitness, increasing obesity and government initiatives to promote health, which has led to significant growth of the fitness equipment market. Moreover, high consumption of fast food and sedentary lifestyle are other prominent factors complementing the demand for fitness or exercise equipment. However, the high cost of fitness equipment is the key restraining factor for the market. High demand for used fitness equipmen...