Marketing Research and Analysis

Automotive connectivity trends shaping the industry’s future Technology in the coming years will be aligned to increase passenger and driver safety, allow them the comfort and ease of driving and also make the vehicle more interactive and entertaining. The advent of automotive connectivity has enabled the technology market to act on some of its motives. Following are the trends that are currently looked up to as a mold for the market. The vehicle-vehicle communication The concept of Vehicle-vehicle (V2V) communication is derived from IoT; an application of science that works to link multiple functionalities. Vehicle-vehicle communication technology implies an ability of the cars to wirelessly transmit data between each other. This can be speed data or relevant position data. Such constant interaction between vehicles can effectively prevent accidents. Should there be a risk, the vehicles can be built capable of taking pre-emptive actions like slowing down. V2V is conside...

Once a utopian ideology is now becoming reality. It’s true that an abundance of opportunities in the field of automation technology remains unexplored. But, even at the scratch, the science of autonomy has derived great benefits for mankind, making the completion of everyday tasks much more efficient and quicker. Not only has it helped us improve existing operations but has also justified the resources put into its research by bringing about newer possibilities; driverless cars being just one of the plethora.  The current day automotive market trends suggest extensive work by manufacturers on two aspects, fuel efficiency and increased safety for the passengers. Our question to the car-tech giants must be if these are achievable with self-driving vehicles.  Driverless cars explained Driverless cars are powered by systems that allow them to navigate to a destination avoiding obstacles without any human intervention. On arrival, they must even be capable of parki...