Marketing Research and Analysis

This report gives an in-depth analysis of the coffee industry in India. Coffee as a segment has steadily gained a share of total consumer spending on beverages over the last many years. Coffee serves as the first rung on the ladder for young consumers in India, while it reflects growing demand among consumers looking for convenient, decent-quality coffee at home and in the workplace. Opportunities for coffee to gain more popularity among new consumers, as well as reclaim those exiting the category, lies in continued modernism, both in terms of developing new flavors and improving quality. According to “ India Packaged Coffee & Cafe Chain Market Overview”, packaged coffee market is expected to grow at 10-15% CAGR over next five years. The coffee market consists of two categories, one is packaged coffee and the other is coffee shops & cafe market. Instant coffee is creating a huge demand among packaged coffee segment. The convenience, vers...