Marketing Research and Analysis

Handicrafts refer to products that are hand-made using simple tools instead of machines. They are an artistic representation, reflecting the traditions and cultures of a particular city or nation. In addition, handicrafts add to the aesthetic value of these places, thereby attracting potential customers. Apart from this, the increasing penetration of online portals has created an opportunity for the handicraft products to be more visible and accessible for purchasing. According to the latest report, titled “Handicrafts Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2018-2023”, the global handicrafts market reached a value of US$ 526.5 Billion in 2017. Over the years, the  global handicrafts market  has experienced a shift from ethnic designs to contemporary patterns coupled with the increasing adoption of handicrafts by the elite society. One of the primary factors catalyzing the growth of the market is a strong demand for offices...

The retail market is getting a digital transformation. With internet-empowered customers, it has been evaluated that the brick and mortar stores will soon become redundant and there will be a paradigm shift to e-retail. While this will greatly enhance customer experience, does it have the potential to raise the profitability of the retail market? Technology has enabled the growth of a number of verticals. Retail market research reports also show evidence of benefits to the retail market from the integration of it. There are specific concepts, that when put to use in the apt segments of the business, can increase the revenue influx. One such popular concept is that of Artificial Intelligence (AI). AI is the current buzz in the business field. And, in sync with technologies like IoT, it has the capability of establishing its footprints in the retail domain. The following are the benefits that the retail industry can reap from it. Optimize your workflow remotely Man...