Global Trends in Fragrances: Exploring the latest consumer trends
The report outlines six global trends driving innovation within the fragrance market. These six global trends in fragrances interconnect with a number of GlobalData trends, including Wellbeing, Customization, Premiumization & Indulgence, Fresh, Natural & Pure, and Novel & Experiential. This report focuses on outlining the key consumer and innovation trends currently impacting the core categories in fragrances. GlobalData has identified six key trends that are currently shaping the fragrance space. A desire for natural formulations, a shift towards health-focused lifestyles, and demand for customizable fragrances are some of the main trends driving innovation in the market. Scope - Fragrances is an inherently premium market that benefits from an association with luxury and high quality, and in turn can command high prices. - Consumers are shifting towards fragrances with natural and naturally-inspired formulations. - Consumers are searching for fragrances